This morning Ben Casselman, from RealEstateJournal.com, a guide for real estate developed by the Wall Street Journal, announced that Sotheby’s International Realty will be expanding their vision by representing affordable housing. To put it a bit more succinctly, they’ll be selling double-wide trailers in California. As many of you may well know, Sotheby’s is traditionally known for their niche in the upper echelons of property pricing and estates including many at the waterfront. So why the change? If you read my post on my predictions on the strongest growth market segment here, which happens to be affordable housing, a term I use for homes under $300,000, you might understand why Sotheby’s is headed in that direction.
According to Casselman, nearly 6% of homes represented by Sotheby’s on their site happens to be under $250,000, and that proportion is growing. The cause for Sotheby’s expansion of ammo happens to come as a result of an increasingly competitive ultra-pricey market segment nationwide. Many new brokerages are opening their doors to the uber-weathly and in my opinion, Sotheby’s had to take a new market position to maintain competitiveness.